Strategic Management and
Business Policy
Globalization, Innovation, and Sustainability
SIXTEENTH EDITION
This genesis for this book was a conversation back in 1980 at the McIntire School of
Commerce between Tom Wheelen and Dave Hunger who were both professors of strategy. It was the
core idea
from the very beginning to emphasize the
practical application
of
great
research
material,
written in such a
way that a student could
read,
understand,
and most importantly apply the lessons of the book without outside
assistance.
That has
been a
key
reason for the success of the book
through its many
editions.
Alan
Hoffman (a longtime colleague and friend of
Tom) joined the book in
its
12
th
edition and has led the entire case effort. Chuck Bamford joined the book starting
with the 14
th
edition. He was an undergraduate student and RA for the strategy faculty
at McIntire working for Tom and David in the early 1980s. The galley proofs were used
in those classes and the first edition was released in 1982.
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah