Strategic Management and Business Policy Globalization, Innovation, and Sus…

This genesis for this book was a conversation back in 1980 at the McIntire School of Commerce between Tom Wheelen and Dave Hunger who were both professors of strategy. It was the core idea from the very beginning to emphasize the practical application of great research material, written in such a way that a student could read, understand, and most importantly apply the lessons …

Strategic Management and business Policy Globalization, Innovation, and Sus…

Welcome to the 15th edition of Strategic Management and Business Policy! All of the chapters have been updated and we have added one new chapter on Global Strategy. In addition, we have added 13 brand-new cases (Target, American Red Cross, Sonic Restaurants, Harley Davidson, Staples, Chipotle, Uber, Pandora Internet Radio, Snap-on Tools, Google, Pepsi, Town Sports International, and JC Penne…

Entrepreneurship : A Small Business Approach

No. Panggil

658.022 BAM e

Penerbit

Mc Graw-Hill

Deskripsi Fisik

347 hlm; 27 cm

Subjek

bisnis - Entrepreneur - Entrepreneurship

Lampiran Berkas

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