Trisakti Institute of Tourism Library
Adds to see the application of each independent variables element work in neo milk bar and whick one of the element gives more advantages
the effect of reference group and store atmosphere to purchasing desicions.
The impact of competition in the coffee shop business is very tight, which requires every retail business should continue to innovate to create a unique atmosphere and different from its competitors to be more quickly recognized by its customer and in the emerging business scenario various promotional techniques are used by the marketer for influencing the purchase decision of their consume…