Trisakti Institute of Tourism Library
Trisakti Institute of Tourism Library
This new edition of the highly acclaimed bestseller, Robert Cialdini the New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion describes the psychological process in people when they say yes and explains how these insights may be applied ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdi…
Money―investing, personal finance, and business decisions―is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives a…
Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money—investing, personal finance, and business decisions—is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They mak…
Animal Emotions: How They Drive Human Behavior gives a concise overview of ancient mammalian emotions deeply rooted in the human brain. Jaak Panksepp, a world-renowned neuroscientist, dedicated his life career to the study of mammalian emotions and he carved out seven distinct emotional systems he called seeking, lust, care, and play (positive emotions), and fear, anger, and sadness (negative e…
This open access book investigates the inter-relationship between the mind and a potential opportunity to explore the psychology of entrepreneurship. Building on recent research, this book offers a broad scope investigation of the different aspects of what goes on in the mind of the (potential) entrepreneur as he or she considers the pursuit of a potential opportunity, the creation of a new org…
Read Agner Fog's introductory post on our blog [...] it presents a valuable overview of the extensive literature on the societal correlates of modern warfare and makes a convincing, and timely, case for the deceptive use of the threat of war by populists or budding dictators. — Carel P. van Schaik, University of Zurich, Adaptive Behaviour (May 2018) https://doi.org/10.1177/105971231877197…
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