Trisakti Institute of Tourism Library
Trisakti Institute of Tourism Library
Tujuan utama dalam penelitian ini untuk mengetahui bagaimana persepsi brand trust ( X1) dan promosi (X2) konsumen terhadap minat beli (Y) serta lebih dominana mana antar variabel X di Pho Thai Tea Lampung.
Tujuan utama dalam penelitian ini untuk mengetahui bagaimana perbedaan brand trust terhadap loyalitas pelanggan di Starbucks SOGO Central Park dan Starbucks Central Park Lt.1 Metode yang digunakan adalah deskriptif komparatif dengan pendekatan kuantitatif. Data yang diperoleh dari penelitian ini dikumpulkan melalui penyebaran kuesioner online kepada 260 responden yang menjadi konsumen di…
Since COVID 19 pandemic, the business industry sector has been needed to survive and innovate, brand trust is one of the customers' beliefs to choose the product and services, because it is associated with the attitude and behavior of the brand. by prioritizing the brand trust during pandemic covid, it rebuilds the attitudinal and behavioral loyalty customer to the business. This resea…
Hotel Performance has been hit dramatically during the Covid-19 pandemic. This pandemic has caused a decreasing amount of trust from the customers. This analysis will be done in Indonesia in order to analyze the effect of Brand Trust the Marketing mix Strategy on the 3, 4, and 5 rating stars Hotel Performance. This research will use the quantitative method by distributing the questionna…
Tujuan dari penelitian ini adalah untuk menguji dan menganalisis pengaruh Destination Reputation, Perceived Trust terhadap Revisit Intention pada tamu Ra Premiere Simatupang Jakarta dengan fear arousal sebagai variabel moderating. Teknik pengumpulan data dilakukan dengan menyebar kuesioner.
In this era, many people makes their own business especially in this pandemic days. It is really impacting the economic and a lot of people struggles. When making a business, it needs an image so later customer will know what is brand about. It is really important to have brand image and in the end it becomes brand trust. Seeing customer have their own trust towards the brand is very sa…
The American Marketing Association claimed that promotional activity is all marketing activities that stimulate customer purchase and the effects of sellers, In studies of relationships, networks and interaction, a series of general properties have emerged.
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah