Trisakti Institute of Tourism Library
Dalam industri perhotelan, banyak hotel yang tidak mengetahui bagaimana menerapkan manajemen pendapatan. Departemen baru di industri perhotelan menawarkan posisi yang disebut manajemen hasil atau manajemen pendapatan. Posisi ini tidak ada di semua hotel, dan banyak orang tidak mengetahui keberadaan dan pengoperasiannya. Intinya pengaturan revenue management bertujuan untuk memaksimalkan pe…
The rapid development of a new focus in economy, changing the supply focus to a demand focus, leads to the implication that to remain competitive in today’s world, businesses need to build upon what customers want, rather than what suppliers have. This fast-approaching development requires an entire shift in business models. Consequently, the book examines the question of how a company n…
The main objective of this book is to provide an innovative set of concepts and tools regarding company management, internal and external stakeholders and social responsibilities, reflecting the necessities and opportunities generated by the digital transformation, the transition to a knowledge-based economy, and the COVID-19 crisis. The book, based on a holistic vision and contextual approach …
Taking the business model as point of departure, this open access book explores how companies and organizations can contribute to a more sustainable future by designing innovative models that are both sustainable and profitable. Based upon years of research, it draws together theoretical foundations and existing literature on the topic of sustainable business alongside case studies and practica…
Penelitian ini dibuat bertujuan untuk menganalisa pengaruh strategi harga dan promosi terhadap keputusan pembelian konsumen di Papiri Coffee Jakarta.
BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
The customer buying behavior before they go to Turning Point Coffeein Serpong district and to find out whether the suspected marketing mix elements, in this case the product and promotion mix of Turning Point Coffee in Serpong district
prove the level of success of a business that has a strategy to imitate another product that has already been in the market as a pioneer or market leader, and how would be the result of the strategy of imitating the pioneer or market leader’s product would affect on the sales of the new product.