ANALISIS PENGARUH GUEST EXPERIENCE, BRAND IMAGE DAN ELECTRONIC-WORD OF MOUTH…

Pandemi yang disebabkan olelh Covid-19 memberikan dampak negatif yang sangat besar terutama industri perhotelan di Hotel Park Regis Arion Kemang, Jakarta. Jumlah tamu dan angka okupansi di Hotel Park Regis Arion Kemang, Jakarta mengalami flulktuatif dari awal pandemi, new normal hingga sekarang. Di internet terdapat ulasan pengalaman negatif dari tamu Hotel Park Regis Arion Kemang, Jakarta…

PENGARUH BRAND IMAGE DAN SALES PROMOTION TERHADAP CONSUMER PURCHASE DECISION…

Brand image dan sales promotion merupakan faktor yang dapat mempengaruhi consumer purchase decision. Oleh karenanya, peneliti melakukan penelitian ini untuk mengetahui pengaruh dari Brand Image (X1) dan Sales Promotion (X2) terhadap Consumer Purchase Decision (Y). Metode yang digunakan adalah metode deskriptif dan metode verifikatif dengan pendekatan kuantitatif. Dalam penelitian ini, samp…

ANALISA MINAT KONSUMEN TERHADAP KEPUTUSANPEMBELIAN KOPI DI CREMATOLOGY COFFEE…

No. Panggil

P 2017 H 290

Penerbit

Sekolah Tinggi Pariwisata Trisakti

Deskripsi Fisik

98hlm; ill; 30cm; Lamp;

Subjek

Crematology Coffee Shop - Interest - Purchase Decision

Lampiran Berkas

fulltextM1341010151.pdf

PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN SOLARIA, SE…

No. Panggil

P 2017 H 179

Penerbit

Sekolah Tinggi Pariwisata Trisakti

Deskripsi Fisik

91hlm; ill; 30cm; lamp;

Subjek

Product Quality - Purchase Decision - Solaria Seasons City Jakarta

Lampiran Berkas

fulltextM1341010082.pdf

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN (PEMILIHAN AKOMODASI) …

No. Panggil

P 2017 H 291

Penerbit

Sekolah Tinggi Pariwisata Trisakti

Deskripsi Fisik

79hlm; ill; 30cm; Lamp;

Subjek

Accommodation - Marketing Mix - Purchase Decision

Lampiran Berkas

fulltextM1341010210.pdf

PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI HOLYWINGS PANTAI INDAH KAPUK…

No. Panggil

P 2017 H 281

Penerbit

Sekolah Tinggi Pariwisata Trisakti

Deskripsi Fisik

72hlm; ill; 30cm; Lamp;

Subjek

Promotional Mix - Purchase Decision

Lampiran Berkas

fulltextM1341010133.pdf

THE INFLUENCE OF PUSH AND PULL FACTORS MOTIVATION IN MEDICAL TOURISM TOWARD P…

No. Panggil

P 2017 H 169

Penerbit

Sekolah Tinggi Pariwisata Trisakti

Deskripsi Fisik

123hlm; ill; 30cm; lamp;

Subjek

Medical Tourism. - Purchase Decision - Push and Pull factors motivation

Lampiran Berkas

fulltextM1341050035.pdf

PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI PT.HOLLINDO LEZAT PRA…

The competition in business caused many entrepreneurs to have a marketing strategy and one of them is from the promotional mix which are Advertising, Personal Sales, Sales Promotion, Public Relations, and Direct Sales.

PENGARUH PENGGUNAAN MEDIA SOSIAL TERHADAP PROSES KEPUTUSAN PEMBELIAN DI THE T…

the most role of social media and the most dominant of purchase decision process, as well as to determine the infuence of the use of social media to the purchase decision process at The Trans Luxury Hotel Bandung.

ANALISA PENGARUH CITRA RESTORAN TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN BAND…

The influence of Brand Image to purchase Decision in Bandar Djakarta ancol and define the dominant factor in Brand image and purchase Decision