Trisakti Institute of Tourism Library
Penelitian ini berawal dari hasil observasi awal penulis terhadap kepuasan tamu yang menginap dimana tamu belum merasa puas menginap di Hotel Rocky Plaza Padang dilihat dari 7P yaitu Marketing Mix (Product, Price, Place, Promotion, people, Physical Evidence and Process).Penelitian ini bertujuan untuk mengetahui pengaruh marketing mix (Product, Price, Place, Promotion, people, Physical Evidence …
Service Blueprint is the way to portray the service process in departure handling, in terms of maintaining, evaluating as well as improving services.
the most role of social media and the most dominant of purchase decision process, as well as to determine the infuence of the use of social media to the purchase decision process at The Trans Luxury Hotel Bandung.