Trisakti Institute of Tourism Library
Trisakti Institute of Tourism Library
Penelitian ini bertujuan untuk menganalisis pengaruh langsung dan tidak langsung dari variabel Kualitas Layanan (Service Quality), Kepercayaan (Trust), Kepuasan (Satisfaction), dan Loyalitas Pelanggan (Customer Loyalty). Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan teknik pengumpulan data primer dan sekunder, termasuk observasi, kuesioner, dan studi pustaka. …
Penelitian ini menganalisis pengaruh kualitas destinasi dan nilai destinasi terhadap loyalitas wisatawan di Kota Bandung, dengan menguji peran mediasi nilai destinasi. Dengan 196 responden yang mayoritas perempuan, berusia 18-25 tahun, dan sebagian besar berpendidikan SMA, penelitian ini mengungkapkan penilaian tinggi terhadap kualitas tempat makan dan keseluruhan loyalitas wisatawan. Namun,…
Penelitian ini bertujuan untuk mengetahui: 1) Pengaruh digital marketing terhadap customer loyalty di Starbucks Central Park Jakarta, 2) Pengaruh gaya hidup terhadap customer loyalty di Starbucks Central Park Jakarta, 3) Pengaruh digital marketing dan gaya hidup terhadap customer loyalty di Starbucks Central Park Jakarta. Penelitian skripsi ini menggunakan jenis penelitian dekriptif kuantitat…
As the world progresses from COVID-19, small business owners started to take initiative in opening up their businesses and seize the opportunity. As some of the owners are newcomers in the market, they needed to understand that there are some factors that would lead to their business success, and some of those factors include maintaining an excellent quality of service which would eventually af…
This research was conducted to investigate the factors that motivates Indonesian people use to determine gratuity (tipping) and how it also effect loyalty on casual-dining Restaurant in Jakarta. This study was mainly assessed and reviewed the literature of tipping behavior in the US & Europe and will be compared in Asia especially in Indonesia. The result of the research from secondary da…
Since COVID 19 pandemic, the business industry sector has been needed to survive and innovate, brand trust is one of the customers' beliefs to choose the product and services, because it is associated with the attitude and behavior of the brand. by prioritizing the brand trust during pandemic covid, it rebuilds the attitudinal and behavioral loyalty customer to the business. This resea…
Persaingan dunia perhotelan semakin meningkat terlebih lagi di era digital yang memungkinkan para konsumen untuk melihat performa hotel di platform online seperti Tripadvisor. Novotel Tangerang merupakan salah satu hotel bintang 4 yang baru berdiri dalam 6 tahun terakhir. Tripadvisor merupakan salah satu tolak ukur performa bagi Novotel Tangerang. Performa suatu hotel sangat erat kaitannya deng…
In this era, many people makes their own business especially in this pandemic days. It is really impacting the economic and a lot of people struggles. When making a business, it needs an image so later customer will know what is brand about. It is really important to have brand image and in the end it becomes brand trust. Seeing customer have their own trust towards the brand is very sa…
This study was conducted to determine the level of brand image, to examine interactive role of those factors that determines brand image and customer loyalty. Brand image is the current view of the customers about the brand. Branding is method of determining an organization‘s competitive position based on consumer perceptions, where the organization‘s position to competitors impacts consume…
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah