PENGARUH SERVICE QUALITY DAN TRUST TERHADAP CUSTOMER LOYALTY DENGAN SATISFAC…

Penelitian ini bertujuan untuk menganalisis pengaruh langsung dan tidak langsung dari variabel Kualitas Layanan (Service Quality), Kepercayaan (Trust), Kepuasan (Satisfaction), dan Loyalitas Pelanggan (Customer Loyalty). Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan teknik pengumpulan data primer dan sekunder, termasuk observasi, kuesioner, dan studi pustaka. …

PENGARUH DIGITAL MARKETING DAN GAYA HIDUP TERHADAP CUSTOMER LOYALTY DI STARBU…

Penelitian ini bertujuan untuk mengetahui: 1) Pengaruh digital marketing terhadap customer loyalty di Starbucks Central Park Jakarta, 2) Pengaruh gaya hidup terhadap customer loyalty di Starbucks Central Park Jakarta, 3) Pengaruh digital marketing dan gaya hidup terhadap customer loyalty di Starbucks Central Park Jakarta. Penelitian skripsi ini menggunakan jenis penelitian dekriptif kuantitat…

THE CASE OF BRAND IMAGE AND BRAND TRUST ON CUSTOMER LOYALTY IN WHEATLEY DUR…

In this era, many people makes their own business especially in this pandemic days. It is really impacting the economic and a lot of people struggles. When making a business, it needs an image so later customer will know what is brand about. It is really important to have brand image and in the end it becomes brand trust. Seeing customer have their own trust towards the brand is very sa…

THE INFLUENCE OF BRAND IMAGE TOWARDS CUSTOMER LOYALTY IN HOTEL SANTIKA PREMIE…

This study was conducted to determine the level of brand image, to examine interactive role of those factors that determines brand image and customer loyalty. Brand image is the current view of the customers about the brand. Branding is method of determining an organization‘s competitive position based on consumer perceptions, where the organization‘s position to competitors impacts consume…

ANALISA PENGARUH BAURAN PEMASARAN SEBAGAI PENENTU LOYALITAS PELANGGAN DI TRAF…

No. Panggil

P 2017 H 201

Penerbit

Sekolah Tinggi Pariwisata Trisakti

Deskripsi Fisik

82hlm; ill; 30cm; Lamp;

Subjek

Coffee Shop - Customer Loyalty - Marketing Mix

Lampiran Berkas

fulltextM1341010031.pdf

PENGARUH KUALITAS PELAYANAN RECEPTIONIST TERHADAPKEPUASAN DAN LOYALITAS PELAN…

No. Panggil

T 2017 003

Penerbit

Sekolah Tinggi Pariwisata Trisakti

Deskripsi Fisik

90 hlm; ill; 30 cm; lamp;

Subjek

Customer Loyalty - Customer Satisfaction - Service Quality

Lampiran Berkas

fulltextM1463620114.pdf

PENGARUH BAURAN PEMASARAN DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN…

The purpose of this research was to determine how much influence the marketing mix and quality of service that’s owned by Padjadjaran Suites Hotel & Conference Bogor on customer loyalty.

PENGARUH “LOYALTY PROGRAM” TERHADAP TINGKAT LOYALITAS PELANGGAN DI RESTOR…

No. Panggil

P 2016 H 003

Penerbit

Sekolah Tinggi Pariwisata Trisakti

Deskripsi Fisik

71 hlm; ill; 29 cm;

Subjek

Customer Loyalty - customer service - customization - Loyalty program - rewards programs

Lampiran Berkas

fulltextM1441030007.pdf

EFFECTS OF PROMOTION ON RELATIONSHIP QUALITY AND CUSTOMER LOYALTY IN EVENT IN…

The American Marketing Association claimed that promotional activity is all marketing activities that stimulate customer purchase and the effects of sellers, In studies of relationships, networks and interaction, a series of general properties have emerged.