THE INFLUECE OF SERVICE QUALITY & PROMOTION TOWARDS CONSUMER DECISION AT WH…

Since COVID 19 pandemic, business industry has been required to innovate to survive this downturn, where service quality is the main interest in this pandemic, not only service quality but promotion is also a major factor in someone consumer decision in business. By prioritizing service quality and promotion during COVID 19 pandemic, it will rebuild someone consumer decision in business…

Services marketing : concepts, strategies, & cases

No. Panggil

658.81 HOF s

Penerbit

Thomson

Deskripsi Fisik

xix, 588 hlm.; 24 cm.;

Subjek

Consumer decision process - Ethical issues - Marketing - Service delivery - Service strategy

Lampiran Berkas

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