Trisakti Institute of Tourism Library
Welcome to the 15th edition of Strategic Management and Business Policy! All of the chapters have been updated and we have added one new chapter on Global Strategy. In addition, we have added 13 brand-new cases (Target, American Red Cross, Sonic Restaurants, Harley Davidson, Staples, Chipotle, Uber, Pandora Internet Radio, Snap-on Tools, Google, Pepsi, Town Sports International, and JC Penne…
Buku ini dibuka dengan penjelasan tentang latar belakang kemunculan BPM, definisi dasar proses bisnis dan mengapa perusahaan membutuhkan proses bisnis, inisiaif-inisiatif BPM, beberapa business process framework yang utama seperti Proscess Classification Framework (PFC), Supply Chain Operation Reference (SCOR) dll, serta konsep kematangan proses bisnis atau Business Process Maturity Model. Sela…