Trisakti Institute of Tourism Library
The customer buying behavior before they go to Turning Point Coffeein Serpong district and to find out whether the suspected marketing mix elements, in this case the product and promotion mix of Turning Point Coffee in Serpong district
how promotional mix affects customer buying decision, and what types of promotional factor better suited to persuade the customers into buying what the hotel has to offer.
the influence of social media to consumer’s buying behaviour at cafe Lady in Cream at Santa Market Jakarta
the effect of product, price, promotion and location of purchasing decisions.
This research analyzed to influence of physical evidence, place and promotion to the decision of tourist to choose heritage site at Sawahlunto. This research was conducted in February 2014 were located Museum Gudang Ransum, and museum Kereta Api are used 100 samples with techniques proportional simple random sampling.
The American Marketing Association claimed that promotional activity is all marketing activities that stimulate customer purchase and the effects of sellers, In studies of relationships, networks and interaction, a series of general properties have emerged.
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.