how promotional mix affects customer buying decision, and what types of promotional factor better suited to persuade the customers into buying what the hotel has to offer.
No. Panggil
P 2015 H 132
Penerbit
Sekolah Tinggi Pariwisata Trisakti
Deskripsi Fisik
105 hlm; ill; 29 cm;
Subjek
customer buying decision - HOTEL ASTON RASUNA - Personal Selling - Promotional Mix - public relations - sales promotion