THE IMPACT OF BRAND TRUST TO BRAND ATTITUDINAL LOYALTY AND BRAND BEHAVIORAL LOYALTY AT SWISS-BELHOTEL PONDOK INDAH DURING PANDEMIC COVID 19

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THE IMPACT OF BRAND TRUST TO BRAND ATTITUDINAL LOYALTY AND BRAND BEHAVIORAL LOYALTY AT SWISS-BELHOTEL PONDOK INDAH DURING PANDEMIC COVID 19

MUHAMMAD RAMA PUTRA - Nama Orang;

Since COVID 19 pandemic, the business industry sector has been needed to
survive and innovate, brand trust is one of the customers' beliefs to choose the
product and services, because it is associated with the attitude and behavior of the
brand. by prioritizing the brand trust during pandemic covid, it rebuilds the attitudinal
and behavioral loyalty customer to the business.
This research examined the effect of brand trust on attitudinal loyalty and
behavioral loyalty at Swiss-Belhotel Pondok Indah during pandemic COVID 19. This
research method is descriptive quantitative. the data was collected in this study by
distributing questionnaires to 100 respondents who use the services of Swiss-Belhotel
Pondok Indah , and 14 respondents who never use the Swiss-Belhotel Pondok Indah
services with a total of 111 respondents.

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Informasi Detail

Judul Seri: -
No. Panggil: 1741140004
Penerbit: Jakarta : Sekolah Tinggi Pariwisata Trisakti., 2021
Deskripsi Fisik: 98 hlm.; 29 cm
Bahasa
ISBN/ISSN: -
Klasifikasi: NONE
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Brand Trust
Attitudinal Loyalty
Behavioral Loyalty
Info Detail Spesifik: -
Pernyataan Tanggungjawab: MUHAMMAD RAMA PUTRA

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