THE EFFECT OF BRAND TRUST AND MARKETING MIX STRATEGY ON 3, 4, AND 5 STARS HOTEL PERFORMANCE DURING THE COVID-19 PANDEMIC

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THE EFFECT OF BRAND TRUST AND MARKETING MIX STRATEGY ON 3, 4, AND 5 STARS HOTEL PERFORMANCE DURING THE COVID-19 PANDEMIC

RIZQY ARYA PRATAMA - Nama Orang;

Hotel Performance has been hit dramatically during the Covid-19 pandemic. This
pandemic has caused a decreasing amount of trust from the customers. This analysis
will be done in Indonesia in order to analyze the effect of Brand Trust the Marketing
mix Strategy on the 3, 4, and 5 rating stars Hotel Performance. This research will use
the quantitative method by distributing the questionnaires to the hotel managers of 3,
4, and 5 rating star hotels in Indonesia, and the Indonesian residence who have stayed
in a 3, 4, or 5 rating star hotels during the Covid-19 pandemic.

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Informasi Detail

Judul Seri: -
No. Panggil: 1741010289
Penerbit: Jakarta : Sekolah Tinggi Pariwisata Trisakti., 2021
Deskripsi Fisik: 99 hlm.; 29 cm
Bahasa
ISBN/ISSN: -
Klasifikasi: NONE
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Marketing Mix
Brand Trust
Hotel Performance
Info Detail Spesifik: -
Pernyataan Tanggungjawab: RIZQY ARYA PRATAMA

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