THE INFLUENCE OF BRAND IMAGE TOWARDS CUSTOMER LOYALTY IN HOTEL SANTIKA PREMIER BINTARO IN TANGERANG SELATAN
This study was conducted to determine the level of brand image, to examine interactive role of those factors that determines brand image and customer loyalty. Brand image is the current view of the customers about the brand. Branding is method of determining an organization‘s competitive position based on consumer perceptions, where the organization‘s position to competitors impacts consumer choices. Customer‘s loyalty is the state of fear or confusion regarding purchase or consumption of a product at a moment and it is further extended to repeat purchase, ingestion of repurchase and world of mouth. This can also be measured by through satisfaction.
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Informasi Detail
Judul Seri
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No. Panggil
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Penerbit
Jakarta :
Sekolah Tinggi Pariwisata Trisakti.,
2021
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah