THE IMPACT OF STORE ATMOSPHERE AND STORE PROMOTION TOWARD CUSTOMER PURCHASE DECISION AT KONG DJIE PADJAJARAN BOGOR

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TOWARD CUSTOMER PURCHASE DECISION
AT KONG DJIE PADJAJARAN BOGOR

SKRIPSI

THE IMPACT OF STORE ATMOSPHERE AND STORE PROMOTION TOWARD CUSTOMER PURCHASE DECISION AT KONG DJIE PADJAJARAN BOGOR

CARLA KHARISMA - Nama Orang;

The impact of competition in the coffee shop business is very tight, which requires every retail
business should continue to innovate to create a unique atmosphere and different from its competitors
to be more quickly recognized by its customer and in the emerging business scenario various
promotional techniques are used by the marketer for influencing the purchase decision of their
consumers. The purpose of this study is to analyse the influence of store atmosphere and store
promotion in customer purchase decision.

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Judul Seri: -
No. Panggil: 1541010005
Penerbit: TRISAKTI SCHOOL OF TOURISM : .,
Deskripsi Fisik: -
Bahasa
ISBN/ISSN: -
Klasifikasi: NONE
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Store Atmosphere
purchasing decision
Store Promotion
Info Detail Spesifik: -
Pernyataan Tanggungjawab: CARLA KHARISMA

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