Demand-Driven Business Strategy; Digital Transformation and Business Model Innovation
The rapid development of a new focus in economy, changing the supply focus
to a demand focus, leads to the implication that to remain competitive in today’s
world, businesses need to build upon what customers want, rather than what
suppliers have. This fast-approaching development requires an entire shift in
business models. Consequently, the book examines the question of how a company
needs to reimagine its business to succeed in the new demand-driven economy. The literature and practical research show that the most important ingredient to become
demand-driven is implementing a digital leadership strategy to lead the creation
of a demand-driven business model. Additionally, new tools such as demand profit
pooling and the demand value chain model can be used to create a demand-driven
business.
Ketersediaan
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Informasi Detail
Judul Seri
-
No. Panggil
658.40 COR d
Penerbit
New York :
Routledge, Taylor & Francis Group.,
2022