THE INFLUENCE OF SOCIAL MEDIA PROMOTION TOWARDS EVENT PARTICIPATION OF GEN Z IN JAKARTA
With the advent of social media, the promotion strategy has converted to digital marketing as consumers are constantly using social media as their source of information. Jakarta, being one of the most popular events venues for both business and travellers in Indonesia has utilise social media to attract Generation Z. This study is aimed to investigate the influence of social media promotion towards event participation of Generation Z in Jakarta. The critical review of this study is focused on the social media usage as well as the platforms used by the individuals. The data collection method of this research is quantitative and qualitative method. The result obtained from a total of 428 respondents shows that the influence of social media towards Generation Z is inevitably huge and three of the interviewees is going through with the use of social media as their main approach. Conclusions and recommendations are proposed for further research based on the findings.
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah