THE EFFECT OF BRAND POSITIONING ON BRAND LOYALTY MEDIATED BY BRAND REPUTATION AT APREZ CAFÉ DURING COVID19

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THE EFFECT OF BRAND POSITIONING ON BRAND LOYALTY MEDIATED BY BRAND REPUTATION AT APREZ CAFÉ DURING COVID19

KEVIN ANINDYA WIDYADHANA - Nama Orang;

This study examines the effect of brand positioning on brand loyalty mediated by brand reputation at APREZ during COVID-19. This research method is descriptive quantitative with a nonprobability sampling approach.

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Judul Seri: -
No. Panggil: 1741060017
Penerbit: Jakarta : Sekolah Tinggi Pariwisata Trisakti., 2022
Deskripsi Fisik: 29 cm; 113 hlm.
Bahasa
ISBN/ISSN: -
Klasifikasi: NONE
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Edisi: -
Subjek: THE EFFECT OF BRAND POSITIONING
BRAND REPUTATION AT APREZ CAFÉ
Info Detail Spesifik: -
Pernyataan Tanggungjawab: KEVIN ANINDYA WIDYADHANA

THE EFFECT OF BRAND POSITIONING ON BRAND LOYALTY MEDIATED BY BRAND REPUTATION AT APREZ CAFÉ DURING COVID19

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