THE RELATIONSHIP BETWEEN CONSUMER OPINIONS ABOUT IMITATION PRODUCT TO THE PREFERENCE OF BUYING PIA AMARISSA BANDUNG
prove the level of success of a business that has a strategy to imitate another product that has already been in the market as a pioneer or market leader, and how would be the result of the strategy of imitating the pioneer or market leader’s product would affect on the sales of the new product.
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P 2015 H 007
P1141020020
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Judul Seri
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No. Panggil
P 2015 H 007
Penerbit
Jakarta :
Sekolah Tinggi Pariwisata Trisakti.,
2015