The Influence of Special Event and Satisfaction towards Behavioral Intention(Study Case: Jakarnaval 2015)
This study identified five dimensions representing special event scape (program content, staff, facilities, information and convenience) and examined how these cues influence patron satisfaction and, in turn, behavioral Intention, study case: Jakarnaval 2015. Unit analysis is people who attend Jakarnaval 2015 and see until the main perfomances, which held at Monas on 7th of June 2015
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T 2015 16
T1363620025
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No. Panggil
T 2015 16
Penerbit
Jakarta :
Sekolah Tinggi Pariwisata Trisakti.,
2015