Trisakti Institute of Tourism Library
In the thirteenth century, the Armenians of Greater Armenia and of the Armenian Kingdom in Cilicia were invaded by Mongol nomads of the Inner Asian steppe. The ensuing Mongol-Armenian relations were varied. The Greater Armenians became subjects of the Mongol Empire, whereas the Cilician Armenians, by entering into vassalage, became allies and furthered the Mongol conquests. In order to enhance …
This book will be a valuable source of information for those concerned with rural and farm tourism, sustainable tourism and the marketing of local gastronomy. It presents cases with an international and interdisciplinary approach in order to provide ideas for strategic perspectives in tourism studies. Furthermore, for the first time the complex fields of rural and food tourism are examined from…
There is an increased interest in ecotourism and sustainable tourism, which provides travelers with destinations and activities that have a lower negative impact on the environment. This book, a collection of articles and studies highlight many of these new trends in tourism, using examples from many different regions of the world, including the coast of Georgia and the rainforests in Nigeria. …
The 12th Edition of Tourism: Principles, Practices, Philosophies explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. It is written in global terms, making it appropriate not only in the US but also for our subsidiary markets. It provides an overview of the principles, practices, and philosophies that affect…
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.
Are immigrants more enterprising than natives in Spain? How successful are migrant entrepreneurs compared to those who start businesses in their country of birth? With the growth of migration worldwide, questions such as these are garnering the attention of economists, policymakers and scholars. Born Entrepreneurs? asks how foreignness affects an immigrant’s ability to launch and to grow a su…
Green Entrepreneur Handbook: The Guide to Building and Growing a Green and Clean Business assists entrepreneurs in tackling the wide variety of opportunities to go green. It helps you incorporate clean technology, environmental practices, and green business approaches into your work environment.
This is the first full-length study of Shelley’s plays in performance. It offers a rich, meticulously researched history of Shelley’s role as a playwright and dramatist and a reassessment of his "closet dramas" as performable pieces of theatre. With chapters on each of Shelley’s dramatic works, the book provides a thorough discussion of the poet’s stagecraft, and analyses performanc…
Covering the authors’ own state-of-the-art research results, Mathematical Aspects of Logic Programming Semantics presents a rigorous, modern account of the mathematical methods and tools required for the semantic analysis of logic programs. It significantly extends the tools and methods from traditional order theory to include nonconventional methods from mathematical analysis that depend on …