Theory and Practice in Hospitality and Tourism Research

The book will be of interest to postgraduate students, academics and professionals involved in the fields of hospitality and tourism.

Understanding Digital Marketing

No. Panggil

338.04 DAM u

Penerbit

Kogan Page Limited

Deskripsi Fisik

410 hlm

Subjek

digital marketing

Lampiran Berkas

E-book

Open access and the humanities :contexts, controversies and the future

If you work in a university, you are almost certain to have heard the term 'open access' in the past couple of years. You may also have heard either that it is the utopian answer to all the problems of research dissemination or perhaps that it marks the beginning of an apocalyptic new era of 'pay-to-say' publishing. In this book, Martin Paul Eve sets out the histories, contexts and controversie…

Cultural heritage ethics :between theory and practice

Theory without practice is empty, practice without theory is blind, to adapt a phrase from Immanuel Kant. The sentiment could not be truer of cultural heritage ethics. This intra-disciplinary book bridges the gap between theory and practice by bringing together a stellar cast of academics, activists, consultants, journalists, lawyers, and museum practitioners, each contributing their own expert…

Measuring the master race :physical anthropology in Norway, 1890-1945

Measuring the Master Race by Kyllingstad,which explores the various theories and debates held by Norwegian anthropologists and eugenicists on the concept of a superior Nordic race in the nineteenth and twentieth centuries, is an important contribution to [Physical anthropology's history] research . . . Measuring the Master Race, the first monograph to open up Norwegian anthropology to the Engli…

A time travel dialogue

Is time travel just a confusing plot device deployed by science fiction authors and Hollywood filmmakers to amaze and amuse? Or might empirical data prompt a scientific hypothesis of time travel? Structured on a fascinating dialogue involving a distinguished physicist, Dr. Rufus, a physics graduate student and a computer scientist this book probes an experimentally supported hypothesis of backw…

Youth at the crossroads :discourses on socio-cultural change in post-war Nort…

Based on eleven months of field work (2009-2011), this book analyzes the situation of youth in urban Gulu, Northern Uganda, in the aftermath of the war between the Lord’s Resistance Army and the Ugandan Government (1986-2006). Specifically, it focuses on the generation that was born and grew up during the 20-year war: How do members of this generation perceive and evaluate socio-cultural chan…

Hospitality and Tourism: Synergizing Creativity and Innovation in Research

Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2-3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below:- Hospitality and tourism management- Hospitality…

Metode Penelitian Kuantitatif, Kualitatif, dan R&D

Pada buku ini dikemukakan tiga rnetode yaitu kuantitaif, kualitatif, penelitian dan pengembangan (research and developmentIR&D). Metode kuantitatif cocok digunakan untuk penelitian pada populasi yang luas, permasalahan sudah jelas, teramati, terkur, dan peneliti bermaksud menguji hipotesis. Metode penelitian kualitatif coeok digunakan terutama bila perrnasalahan masih remang-rernang bahkan…

Entrepreneurship (A Very Short Introduction)

There has been an explosion of interest in entrepreneurs in the popular media, as well as in business, policy, and education. But what do entrepreneurs do and why is what they do important? Paul Westhead and Mike Wright weave a pathway through the debates about entrepreneurship, providing a guide to the entrepreneurial process. They look at how the actions of entrepreneurs are shaped by the ext…