Trisakti Institute of Tourism Library
How does a company become successful and stay successful? Certainly not by playing it safe and following the traditional ways of doing business! Taking a strategic risk is what General Electric (GE) did when it launched its Ecomagination strategic initiative in 2005. According to Jeffrey Immelt, Chairman and CEO: Ecomagination is GE’s commitment to address challenges, such as the need for…
It is fashionable to criticize economic theory for focusing too much on rationality and ignoring the imperfect and emotional way in which real economic decisions are reached. All of us facing the global economic crisis wonder just how rational economic men and women can be. Behavioral economics — an effort to incorporate psychological ideas into economics — has become all the rage. This bo…
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