Strategic Management and Business Policy TOWARD GLOBAL SUSTAINABILITY THI…

How does a company become successful and stay successful? Certainly not by playing it safe and following the traditional ways of doing business! Taking a strategic risk is what General Electric (GE) did when it launched its Ecomagination strategic initiative in 2005. According to Jeffrey Immelt, Chairman and CEO: Ecomagination is GE’s commitment to address challenges, such as the need for…