FINAL PROJECT ACTIVITY REPORT INDONESIAN FRIED CATFISH AND CHICKEN “PECEL…

This thesis presents a business proposal for college students aiming to introduce Pecel Lele and Pecel Ayam, two traditional Indonesian dishes, to the Chinese market. The proposal outlines a strategic approach for navigating the complexities of entering the Chinese culinary landscape, including market research, localization, branding, menu innovation, customer experience, community engagem…