PENGARUH PROMOTION MIX TERHADAP PENGAMBILAN KEPUTUSAN MENGINAP (STUDI KASU…

The purpose of this research was to determine how its sub dimension of promotion mix, sales promotion, personal selling, advertising, public relation and publicity and direct marketing drive purchase decision among customers who are visiting the hotel. The design of the research applies a survey to interview for testing the hypothesis. Meanwhile the required data consist of five variables …