Gaya APA

Hawkins, D, I., L., , M, D, . (2010). Consumer behavior : building marketing strategy (11th ed. (Mc Graw-Hill International Edition)). Boston: McGraw-Hill.

Gaya MLA

Hawkins, Del, I.., L., , Mothersbaugh,, David, . "Consumer behavior : building marketing strategy". 11th ed. (Mc Graw-Hill International Edition) Boston: McGraw-Hill, 2010. BUKU.