Gaya APA

Kotler, P. (1988). Marketing management : analysis, planning, implementation, and control (6th ed.). New Jersey: Prentice-Hall Internationl, Inc..

Gaya MLA

Kotler, Philip. "Marketing management : analysis, planning, implementation, and control". 6th ed. New Jersey: Prentice-Hall Internationl, Inc., 1988. BUKU.